Milestones
1985
Bareezé is incorporated.
Its mission is the manufacture and retail of quality fabrics and textile products. Over the coming years it pioneers several key practices that become the mainstay of the market.
1986
Bareezé expands beyond Lahore.
Eastgate’s founding brand mushrooms beyond Lahore in the year after its establishment.
1995
Bareezé becomes the first Pakistani retail brand to expand beyond Pakistan.
In a first for any Pakistani brand, Bareezé opens its doors to patrons in Dubai.
An additional brand for babies and toddlers is founded.
Minnie Minors offers accessible garments and grows at a record pace.
1998
A new womenswear prêt à porter brand is launched.
Quality high-street brand Chinyere opens its doors.
2002
Rang Ja is launched.
Niche womenswear pret brand enters the Pakistani ready-to-wear market.
2011
S Luxe formed to hold and operate a portfolio of global brands.
This now includes Emporio Armani and Polo Ralph Lauren in Pakistan
2014
Eastgate partners with The Entertainer UK.
It becomes the largest toy retailer in the country
2015
Eastgate crosses 500 stores.
It becomes the largest retailer in the country.
2016
A state-of-the-art Headquarters is inaugurated.
Site 64 becomes the new Eastgate Head Office