The Eastgate Group of Companies
About
Eastgate Industries comprises eight multidisciplinary brands based out of Pakistan. The group’s retail portfolio covers all age segments - for formal and casual wear - as well as diverse aesthetic sensibilities; and the hospitality brand includes both a hotel and restaurants.
History
In 1985, Seema Aziz and Hamid Zaman began with a vision to produce and retail embroidered fabric of the highest quality, in Pakistan. Since the founding of the very first Bareezé store, this vision has grown to become Pakistan’s largest retail network, with multiple brands covering every age and fashion gamut.
Our Process
Design
In-house design teams for each brand, following a “less is more” philosophy - creating pieces which are made to last.
Manufacture
Our state-of-the-art textile infrastructure specialises in weaving, dyeing, finishing, printing and manufacturing woven, non-denim fabric and apparel.
Retail
Eastgate is a pioneer in Pakistan for chain retailing and branding, and has the most expansive retail network in the country.
The Eastgate Paradigm
Complete Vertical Integration
In-house design, manufacturing, distribution and retail
Fostering skill
Building an ecosystem of expertise development and vocational learning
Market segmentation through different retail concepts
A balanced portfolio is carefully curated to seize the potential of every market
Strong infrastructure backbone
Central support for all administrative activities to leverage economies of scale
Independently run brands
Each brand runs autonomously, with dedicated state-of-the-art production facilities, management, design and planning teams
Market segmentation through different concepts
A balanced portfolio is carefully curated to seize the potential of every market
Fully integrated store and online platforms
All brands and products are now available globally